Whether your business is a park, caravan dealership or service and repair centre, many of your customers are now using social media to interact with those around them. However, are you interacting with them?
It used to be that if your company wanted to have an online presence all you had to do was create a website however, with the media-savvy world we live in today this is simply no longer the case. Social media can be a highly cost effective way to engage with your customers and will really help get the most out of your business.
Whilst some of you may be familiar with using the likes of Facebook, Twitter and YouTube for personal use, the rapid growth in using the media for professional purposes may leave others daunted as to how to begin marketing their business ‘socially’. So here at CITO we’re offering courses on how social media can really help your business and how to make the most out of it!
The Social Media Blueprint for Success course is an online training suite to help businesses succeed with social media. The training is presented in a clear, concise and easy to follow format. Modules include step-by-step guides on setting up your social media platforms and instructions on how to get the most out of your social media activity. The course itself is spilt into 8 modules covering all aspects of social media such as:
- YouTube
- Blogging
If you’re interested or perhaps slightly unsure then we even offer a demonstration of the learning tool so that you can have an idea of the course before you purchase the programme: View Demonstration
When used effectively social media can really help boost your business’s potential. One recent example of the effectiveness of a social media campaign can be seen by Domino’s. The initiative they set up saw them attract customers through a unique campaign on Twitter utilizing the simple hashtag #letsdolunch.
Why social media is key to your business and how it can help!
Here are our top three reasons as to why social media can be great for your business.
Engagement
This is the most important aspect of social media. As many companies do, it’s easy to fall into the trap of only using your profiles as a broadcasting tool – simply posting links to your website, advertising your products and not actually engaging with the conversation or the audience, which is a huge mistake! Social media is all about conversations, relationships and engagement. By engaging with both potential and existing clients and customers, you are able to build relationships and to better understand the needs of your customers.
Website Visitors
Social media platforms are a great way to drive fans and followers to your business website or blog. As long as you post intriguing and engaging content, then those interested will click on the links that resonate with them. It’s important to remember that an increase in traffic to your website will also really help your Search Engine Optimization (SEO) and search rankings.
Feedback
Social Media has broken down many barriers between businesses and their customers; it’s a lot easier now to gain constructive feedback than it has been in the past. Whether it’s a complaint, query, suggestion, or praise social media is a great way to understand exactly what your customers want and to know what they think. Many companies now use social media as a portal for customer service; this can really help your business when conducted in an professional manner as it can be a quick and easy method for customers to give feedback.
If you’re interested in learning how social media can impact your business then please follow the link for more information or to apply for the Social Media Blueprint for Success course.
